Sep 4, 2012

Posted by in Ask Europaman, Industry, Products | 0 Comments

Why Do Companies Reformulate Products?

Dear Europaman,

Why do companies reformulate products?

Devon, Gym Owner



Dear Devon,

Great question! Companies reformulate their products for a variety of reasons. Regardless of the decision to reformulate, it’s important to understand that there is significant protection regarding the safety of sports supplements. There are rules, regulations and protocols in place to help ensure the quality of supplements and to protect the best interest of the consumer. Now let’s take a look at a few reasons why these changes happen in the first place.



The sports supplement industry is highly competitive and heavily researched. New scientific breakthroughs and discoveries about raw materials can spark a wave of upgrades. (Everyone wants to achieve the best results.) Just like anything else in the consumer market, nobody wants to use “old” products and companies don’t want to appear “out of date,” so the need to stay at the forefront is one reason why companies continually reformulate.



Sports supplements are comprised of various raw ingredients. Of course, each of these ingredients has a cost associated with it and that adds to the price tag you see on the shelf. When market changes disrupt the supply and demand cycle of raw ingredients, prices can rise and cause manufacturers to make adjustments to the product formula. One example is the price of protein. It is continually on the rise due to factors influencing the dairy industry. To read the whole story, check out the FlexTime article:Here



Sports supplements are not drugs and therefore are not scrutinized at the pharmacological level. However, just like major pharmaceutical companies, supplement companies may experience a government mandated recall. Whether it’s dietary or medicinal, there’s always the chance of individuals experiencing adverse reactions and a recall may be warranted.

Sometimes companies choose to reformulate when the FDA suddenly considers an ingredient “misbranded.” But consumers can rest assured that the Dietary Supplement Health and Education Act (DSHEA) passed by Congress in 1994 provides significant protection for supplements and consumers.

Well, there you have it. A few reasons why companies decide to reformulate their products. Rest assured that dietary supplements are marketed lawfully. When it comes to sports supplements, you can think of reformulation as the survival of the fittest. This is a highly competitive, results-driven industry. Continually improving your product’s performance is an unspoken prerequisite to achieving success.

Yours in Good Health,


P.S. Got a question regarding your business or the industry? Email


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