Mar 3, 2008

Posted by in Ask Europaman, Fitness, Health, Nutrition, Products, Supplementation | 0 Comments

What exactly do BCAAs do?

Ask Europaman

Ask the Experts! In this ongoing column, you have a chance to ask our industry experts questions about the sports nutrition industry and get your answers posted!

All you need to do is submit your questions toEuropaman@europasports.com

Click here for the Europaman Archives

 

 

Dear Europaman,

What exactly do BCAAs (Branched Chain Amino Acids) do? How should I sell them?

Bob R.,

Supplement Web Site Owner

 

 

Bob,

The science and research on BCAAs properties is enormous. However, I will try and give you in a nutshell why BCAAs are so important to your body and more importantly, why your customers should buy them.

BCAAs describe the names of three of the eight essential amino acids needed to make protein. They are leucine, isoleucine, and valine. They are called branched-chain because their structure has a “branch” off the main trunk of the molecule.

Branched chain amino acids are used for a number of reasons such as increasing endurance, preventing muscle protein breakdown, increasing energy levels, decreasing fatigue, improving mental performance, improving immune system function, and improving post-exercise recovery (i.e., soreness). Research is also being concluded on how BCAA supplementation assists severe trauma patients in healing faster.

The biggest point to bring home about BCAA is their ability to jumpstart the metabolic pathway necessary to stop catabolism in its tracks after a workout, and put the body back in balance to start regeneration of new muscle. Workouts only damage muscle tissue, and you are only as good as your post-workout nutrition.

BCAAs have been around (for supplementation) for a long time, once being the lead character in this supplement play. It lost out to traditional protein powders about 10 years ago, but new studies have shown it to be a better post workout supplement when ingested with the right amount of carbs than any other supplement, including complete protein.

BCAAs are also very good for pre-contest bodybuilders, martial artist, wrestlers or anyone that makes weight to compete. They offer great insulinogenic properties without the excess calories or water retention.

Plus with protein prices where they are right now, they are cheap!

Yours in Good Health,

P.S. 

Got a question regarding your business or the industry? Email europaman@europasports.com

Leave a Reply

Your email address will not be published. Required fields are marked *