May 30, 2012

Posted by in Ask Europaman, Health, Supplementation | 0 Comments

Fish Oil 101

Dear Europaman,

We all know that everyone should take fish oil, but what are the benefits?

Matt J., Supplement Store Owner


Dear Matt,

You’re absolutely right. Everyone should take fish oil. It’s not just for athletes or extreme health nuts. In fact, anyone remotely interested in wellness should take a fish oil supplement daily. The long list of health benefits makes fish oil a natural fit for people of all ages. So why don’t more of your customers take it?

Most likely for the same reason that you are asking the question: People don’t truly understand the benefits. The benefits of fish oil are ongoing and extensively researched. Here, I’ll give you an overview that will help answer your question, and more importantly, give you the quick selling tips to communicate to your customers. Let’s start at the beginning.


What is fish oil, exactly?

Fish oil is made from the tissue of oily fish, such as salmon, tuna, anchovies and sardines. It contains important omega-3 fatty acids that are clinically proven and well researched to have widespread health benefits, ranging from reducing heart attacks to slowing the aging process and even combating schizophrenia. Yes, fish oil is good for the mind and body.

Reel in the Benefits:

 Promotes a healthy heart

 Reduces inflammation

 Slows the aging process

 Prevents mental illnesses

 Improves skin care

 Enhances athletic performance

Promotes A Healthy Heart

– Lowers triglycerides (a certain type of blood fat)

– Increases good cholesterol

– Slightly thins the blood (reduces chance of stroke)

– Prevents abnormal heart rhythms

– Slows the hardening of arteries

– Slightly lowers blood pressure

Reduces Inflammation

– Prevents pro-inflammatory signaling molecules

– Lowers risk of serious illnesses associated with inflammation (heart disease, cancer etc.)

– Reduces pain symptoms from arthritis

– Decreases morning stiffness and joint tenderness


– Increases the lifespan of cells

– Slows the deterioration of DNA strands

– Prevents chromosomes from becoming damaged

– Reduces risk of developing age-related macular degeneration

Prevents Mental Illnesses

– Decreases toxic plaques that cause Alzheimer’s disease

– Regulates mood by stabilizing dopamine and serotonin levels

– Prevents depression, bipolar disorder and schizophrenia

Improves Skin & Hair Care

– Reduces loss of moisture from the skin

– Inhibits androgen formation to treat acne

– Provides nourishment to hair follicles

– Promotes faster hair growth and prevents hair loss

Enhances Athletic Performance

– Sheds body fat

– Boosts muscle growth

– Improves lung function and capacity

– Increases levels of nitric oxide and widens blood vessels

Supplement vs. Seafood

Why is it necessary to take a fish oil supplement? The human body cannot make the omega-3 fatty acids found in fish oil. We are dependent on outside sources. The interesting thing is that fish do not actually produce the omega-3 fatty acids either. Instead they accumulate them over time by consuming other prey fish.

Yes, you could eat fatty fish like salmon several times a week to get all the omega-3s you need. But concerns around mercury levels, PCBs and other toxic substances indicate that eating excess amounts of fish can be harmful. Recent environmental disasters have only exacerbated this fear and caused many people to actually reduce their seafood intake. Due to the risk factors of consuming fish, educated individuals are turning to supplements for their omega-3 fatty acids. And that’s good for business.

What’s the bottom line?

If there was only one supplement that every person from the avid bodybuilder to the active senior should take, it’s fish oil. That’s because fish oil contains omega-3 fatty acids, which provide an ocean of health benefits, as you now know.

Just like any supplement selection, it can be tough to know which fish oil is best. Call your Europa Sports representative to ask about our best sellers. Next time your customers are fishing around for your expertise, you’ll be able to explain every beneficial detail and land that sale–hook, line and sinker.

Yours in Good Health,


P.S. Got a question regarding your buisness or the industry? Email[email protected].


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