Sep 2, 2011

Posted by in Products, Supplementation | 0 Comments

A Balanced Approach to Product Pairings


Do you have too many sales? Not enough time in the day to take care of every customer? As business owners, we all wish this was our daily dilemma. More likely, it’s sales are too slow or you don’t have the right products flying off the shelf. So, what’s the solution? Let’s consider product pairings and impulse buying as a sales opportunity.

Fitness Icons


Scenario 1A customer comes into your store with the goal of packing on mass and wants to purchase a pre-workout product. His goal is to shock the muscle and break it down to rebuild. What else does he need in his supplement arsenal? He needs to focus on the post-workout product that has the compounds (proteins and carbs) that are responsible for the muscle repair that his body requires. He also needs to consider his carb intake and nutrient timing. Pairing 1The body wants energy first and foremost post-workout. You now have the opportunity for a protein shake sale and because of the protein intake; your customer is going to need B6 to process the additional protein.

Scenario 2Like 99% of America, most people want to lose weight. Your customer purchases a fat-burner. What else does she need? Since your metabolism is controlled by your nutritional intake a protein shake would benefit them as well as L-Carnitine, a non-essential amino acid. L-Carnitine is found in every cell in the body. It is the compound that binds to fats and carries it in the furnace of the cell for the mitochondria to burn for fuel and not energy like caffeine or the popular 1,3 dimethylamylamine, but energy your cells can use as ATP (Adenosine Triphosphate). Another great opportunity for add-on sales is fatty acids such as liquid flax seed oil. Pairing 2Add to your protein shake and you can slow down the gastrointestinal tract emptying of calories and carbs from your shake/meal into your blood stream and preventing an excessive glycogen storage spike.

Scenario 3More and more people are taking an interest in their overall health and well-being. This customer is looking for something natural, nothing perceived as “hardcore”. Most adults should be taking the following: Vitamin D3, Omega 3’s, multi-vitamin and a super food supplement.

You need Vitamin D to absorb calcium and promote bone growth. Also, VitaminD deficiency has been linked to other maladies such as various cancers, heart disease, depression and weight gain.

Omega-3 are polyunsaturated fatty acids that are essential nutrients for health. Your body doesn’t produce it so you have to get Omega-3 through foods or supplementation. Omega-3 is associated with many health benefits, including protection against heart disease and possibly stroke.

Most people need a multi-vitamin because they don’t get all the nutrients they need from diet alone. A multi-vitamin supplement can help you plug the gaps with your nutrition needs.

Also consider a total body nutritional system with a balanced approach such as a super food supplement. Super food supplements not only provide the source of vitamins and minerals but the equivalent of 5 to 7 fruits and vegetables a day. These types of supplements provide an antioxidant-rich blend as well as fiber to aid digestion, absorption and overall intestinal health.

Ying YangOverall, product pairings are like yin and yang. You can’t have one without the other. Finding out what your customer’s goals are and having the knowledge to guide them and fit them with the right product pairings will not only help them reach their individual goals but also help your business by having customers come back for more.

by Scott Francis

Interested in additional product pairings? Contact your sales consultant at 1.800.447.4795 for more information.

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