Mar 5, 2012

Posted by in Health, Nutrition | 0 Comments


Diet Trends Header

About 45 million Americans participate in some type of diet regimen each year. People in this country spend $1 billion to $2 billion per year on weight-loss programs. So the chances of someone walking in your store, gym or smoothie shop and needing products to fit XYZ diet is pretty high. While diet trends are always growing and evolving, here are the top diets to watch in 2012.



Also called “back to the land” diets, this style of eating involves consuming only what was available to our ancestors. This means eliminating any food that is processed and often grains or dairy.Paleo Diet

What It Is:

The general approach is no processed foods, no cereal grains, no legumes, no dairy, and no starchy vegetables. Because these diets eliminate excess carbohydrates, many followers drop pounds.

How It Works:

Paleo proponents believe that our bodies are genetically adapted to best function on the same foods our prehistoric ancestors ate. There are no calorie limits but an open pass to meats and veggies, plus some fruits and nuts.

Products to Stock:

Nuts and berry snack blends will fit the bill as well as many jerky products. Europa stocks several varieties of raw nuts in convenient, ready to eat packs. Manufacturers are also crafting several new bars that fit the nutritional profile of the Paleo diet. Europa has many products that are flavored naturally with Stevia or Lo han sweetner.



You may have noticed the gluten-free section of your grocery stores continues to grow. Experts estimate about 10% of the population has a gluten sensitivity, and approximately 1% has celiac disease. According to the University of Chicago Celiac Disease Center, celiac disease affects at least 3 million Americans. Besides sensitivity, some athletes are crediting going gluten-free with boosting their energy and increased athletic performance.Gluten Free Diets

What It Is:

Eating plans can vary but all involve the elimination of wheat, barley, rye, and some oats.

How It Works:

When people with celiac disease consume gluten, a protein found in grains, their immune system responds by causing damage to the structures in the small intestine that absorb nutrients, and they experience side effects such as digestive upset and bloating. The gluten-free diet eliminates grains containing this protein to help manage celiac disease; it’s a medically prescribed diet, not a weight loss plan.

Products to Stock:

Most products will be labeled with Gluten-Free or No Gluten. You can even look for the Certified Gluten-Free logo. Products carrying the GF logo are independently verified by the Gluten-Free Certification Organization. Europa carries over 350 gluten-free products, ranging from bars, protein powders, jerky and drinks. With the exploding popularity of gluten-free products, more energy bars made without gluten are appearing on the shelves. Ideally, post-workout snacks should have a 4:1 ration of carbohydrates to protein so keep an eye on the carb/protein mix.



Many people enroll in any of the well-known diet plans at one point or another. These long-term programs often highlight celebrity success stories and focus on dropping pounds through calorie restriction and portion control.Commercial Weight Loss Programs

What It Is:

The most popular programs are Weight Watchers and Jenny Craig. Weight Watchers uses a point system to track your protein and carbohydrates. Jenny Craig is based on low-fat, low-cal packaged foods.

How It Works:

Weight Watchers uses online tools to track your points. Each person is assigned a personal Points Plus goal based on their weight and activity level. Over 40,000 food values are detailed online. Jenny Craig involves standard coaching, cash incentives for meeting goals.

Products to Stock: 

Great products to suggest for anyone following either of these diet plans are Ready to Drinks, Meal Replacement Products or Bars. Europa stocks thousands of options that can fit these programs. Many sports nutrition products have less sugar and calories than the mass-market packaged products that go with these programs. Also, people like variety, so by providing additional great-tasting products they are more likely to stay on their diet. Of course there are many diet trends that continue to pop up and become popular over-night. It pays to become familiar with the general tenets of various diet trends. If anyone walks in your store or gym, they shouldn’t leave empty-handed. Find out what kind of diet or plan your customers are into and talk to your Europa consultant to find the best assortment of products to recommend to your customers. We are bound to have something that fits their needs. At a minimum, everyone needs a Multi-Vitamin right?

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